With the UK looking towards the hopeful end of this arduous pandemic and the further lifting of lockdown rules, people can finally leave the house and venture out towards the long-awaited return of non-essential shops and stores.
One thing we’ve learnt about this pandemic is that appearances when looking online are essential – more than essential. A slow, difficult to navigate, dated website will only hinder the chances of a sale. Compared to a newly updated, quick and properly maintained site, the latter isn’t coming first in the race but nearer to last.
I like to think of websites like actual shopfronts. Suppose the store window isn’t eye-catching and is filled with old, poorly organised products inside. What’re the chances they’ll walk out and head towards another, perhaps a competitor who’s got that eye-catching shopfront, branding on point, has their store clearly laid out and properly maintained. It’s pretty high.
In our digital world, that analogy represents what happens more often than not. It only takes seconds for someone to visit your store, decide “this isn’t for me”, and go elsewhere.
So, what can you do to keep people in your store and improve the chances of buying your products over someone else’s?
I’d say it’s simple, easy to do, update, maintain and grow. But for someone less tech-savvy who doesn’t deal with the day ins and days out of building, designing and maintaining websites, a challenge represents itself. Yes, you could learn how to, but that takes time. Time which not many businesses have the luxury of.
I have a possible solution; by offering a free consultation, I can outline what needs improving, how it can be, and strategy getting you there.