What is Copywriting?

  • Copywriting is the art of generating sales with the use of words.
  • It’s about writing material for your website, social media or packaging which makes people want to engage with your business or product.

How can Aperture Help?

  • Aperture Marketing offers a full Copywriting service for any application – using our skilled Copywriters’ expertise to boost your business.

What do we write for?

  • Now that the world of marketing is digital, knowing how to write engaging content for a variety of platforms (Facebook, LinkedIn, Instagram…) is essential. As is being SEO aware. Aperture can do that.

Now, on to SEO Copywriting. 

Firstly, it’s important to understand what SEO is. SEO (Search Engine Optimisation) is the act of incorporating certain Keywords, Alt Text, Slugs and Meta Descriptions into your website to rank higher on a Google search.

There’s a fine balance between writing an SEO-optimised news story or web page and something entirely unpleasant called ‘Keyword Stuffing’. 

‘Keyword Stuffing’ involves cramming the chosen Keyword into a piece of text without adding anything of meaning to the text. 

Keywords are important because Keywords can help you rank higher in Google with the use of Keywords. You should always use Keywords. That’s why it’s important to always have a Keyword in mind to make sure the Keyword is mentioned throughout the text so that Google can pick up on the Keyword. See –  that was painful to read. 

SEO Copywriting is about getting the Keywords into your content, without it reading like the abomination above. 

Learn more about our SEO services here. 

We create branding that perfectly reflects your business. A combination of your requirements and our expertise results in a brand presence that sticks in the minds of those who see it, and that’s what a good brand should do. Get in touch with us today to find out how we can succeed.

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Our marketing team can help you increase leads and conversions.

So, what’re you waiting for? Get in touch today.