Website Design and Brand Identity Creation for CARL PARK Maintenance
The client wanted to create a new identity to trade under in order to target a separate market. We were given a one-month deadline to complete the redesign and website build, so it was full steam ahead for the Aperture Marketing team.
We built a competitor analysis and saw what the competition were doing right, and what they were doing wrong.
Our research allowed us to determine how we could best help our client stand out from the crowd – a killer website.
Web development began with wireframes, liaising with the client to build a layout they loved. The remainder of the task – bringing the site to life – was split amongst our team with our developer building the body and our copywriter scribbling away to create the content ready to drop in.
The website and brand identity had been developed from concept to completion in just one month.
The client now has a strong brand identity as well as a visual and dynamic website. We’ve included their services in the site, each with their own ‘blurb’ to give the site an SEO boost.
The site is now running under a Google Adwords campaign, making sure the website pays for itself.